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Color theory encompasses a multitude of definitions, concepts and design applications. All the information would fill several encyclopedias. As an introduction, here are a few basic concepts.
A color circle, based on red, yellow and blue is traditional in the field of art. Sir Isaac Newton developed the first circular digram of colors in 1666. Since then, scientists and artists have studied and designed numerous variations of this concept. Differences of opinion about the validity of one format over another continue to provoke debate. In reality, any color circle or color wheel which presents a logically arranged sequence of pure hues has merit.
In traditional color theory, these are the 3 pigment color that can not be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues.
Harmony can be defined as a pleasant arrangement of parts, whether it be music, poetry, color or even an icecream sundae.
In visual experiences, harmony is something that is pleasing to the eye. It engages the viewer and it creates an inner sense of order, a balance in the visual experience. When something is not harmonious, it's either boring or chaotic. At one extreme is a visual experience that is so bland that the viewer is not engaged. The human brain will reject understimulating information.
At the other extreme is a visual experience that is so overdone, so chaotic that the viewer can't stand to look at it. The human brain rejects what it can not organize, what it can not understand. The visual task require that we present a logical structure. Color harmony delivers visual interest and a sense of order.
These are the basic ideas that we follow when we create or enhance our clients image.
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